Investigating the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty (Case study: Divar website users)

Document Type : Original Article

Authors

Payam Noor University, Tehran, Iran

Abstract

The purpose of this study is to investigate the effect of offline service quality, electronic service quality, electronic satisfaction, commitment and trust on electronic loyalty of Divar website users. The statistical population of the study includes the users of Divar website in 2018. For the sample population 384 people were selected by simple random method. The present study is empirical in terms of purpose and descriptive-correlational in terms of data collection. According to the research method and the type of data required in this research, the tool used is a standard questionnaire. Cronbach's alpha method was applied to measure the reliability of the questionnaire, the value of which was 0.871. Based on the results obtained for each of the scales used at the 5% confidence level, the value of the t-value statistic is greater than 1.96, which shows that the correlation observed in all research hypotheses are significant.

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Main Subjects

New Applied Studies in Management, Economics & Accounting
Volume 1, Issue 4
December 2018
Pages 7-22

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History

  • Receive Date: 25 September 2018
  • Revise Date: 28 October 2018
  • Accept Date: 10 November 2018

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