Do emotions have a positive effect on the decision-making process? neuroscience-based economics approach

Document Type : Review Article


1 PhD in Business Management in Tourism, Azad Bahar Institute of Higher Education, Iran

2 M.A. in Tourism Management (Marketing), Allameh Qazvini Institute of Higher Education, Iran

3 M.A. in Tourism Management (Development Planning), Allameh Qazvini Institute of Higher Education, Iran


The combination of research methods conducted in psychology, economics, and neuroscience play an important role in deeper understanding of the causes and effects of emotional processes in decision making. In this regard, we are investigating the formation of new models of studies on the role of emotions and cognitive processes in decision making. When making choices, human beings regulate their cognitive decisions based on their emotional experience. Studies have mentioned both adaptive and non-adaptive effects of emotional experiences. Extreme emotions modify and adjust the cognitive processes that are part of decision making. Therefore, according to the existing scientific knowledge, when analysing decision-making processes, the complexity and importance of emotional processes should also be considered.


Main Subjects

Volume 2, Issue 1
March 2019
Pages 40-52
  • Receive Date: 20 December 2018
  • Revise Date: 17 January 2019
  • Accept Date: 02 February 2019