Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park

Document Type : Original Article

Authors

1 Assistant Professor, Islamic Azad University, Roudhen Branch, Iran

2 PhD Student of Financial Engineering, Rodhen Branch, Iran

3 PhD Student of Accounting at Mazandaran University, Iran

Abstract

The main purpose of this study is to determine the relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park. This research is descriptive and correlational. Regarding the study location, the statistical population of this study included 100 managers of online companies in Tehran Science and Technology Park. Participants completed a combination of questionnaires of Jorfi et al. (2013), Hamidi et al. (2011) and Sanchez (2017). In order to test the research hypotheses, after collecting and screening the initial data and performing calculations, Excel software was used to calculate and classify the research variables; we tested the research hypotheses using linear and multiple regression analysis with SPSS software. The results showed that entrepreneurial innovation in market, product and process stages affect customer satisfaction. Risk in innovation also leads to a 30% increase in satisfaction.

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New Applied Studies in Management, Economics & Accounting
Volume 3, Issue 3
September 2020
Pages 65-83

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History

  • Receive Date: 01 June 2020
  • Revise Date: 22 June 2020
  • Accept Date: 03 August 2020

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